There are a couple of words you should know and understand – zoonosis and pandemic. You could Google them, but it might be more interesting to come to our August program to learn how PR and communications fit into a program designed to help prevent the first word from causing the second.

Join us this month as Kendra McCormack and Greg Sales from the University of Minnesota’s One Health Workforce project describe the project and examine the role of communications in a large, federally funded, international project.

The project works to improve health-related workforce development, policies and practices in a growing number of countries in Africa and southeast Asia that are prone to emerging and reemerging infectious disease outbreaks. The goal of this effort is to strengthen in-country health workforces to more effectively prevent, detect and respond to disease outbreaks, thereby, reducing the threat of a global pandemic.

The biggest challenge for communication teams on foreign assistance programs is to show the impact of the program. Audiences around the world want to know why this work is so important. The One Health Workforce project and its networks are focusing on online storytelling to show how they are transforming the local workforces. Our presenters will share some strategic communication recommendations on how to effectively create compelling communications for audiences using online storytelling.

WHEN: Wednesday – August 23, from 11:30 a.m. to 1:00 p.m.

NorthWest Arkansas Community College (NWACC), Peterson Auditorium, 1 College Drive, Bentonville, Arkansas

COST (includes program and lunch): $10 for PRSA members & PRSSA students, $20 for non-members

Please RSVP to or register online by noon on Monday, August 21.


About Our Speakers:

Kendra McCormack
Kendra McCormack searches for the stories in everyday life. She pursues this same endeavor in her career managing communications for an international development project that works to strengthen in-country health workforces in Africa and southeast Asia. In addition to sharing stories about the project and its activities, she provides mentorship and training on communications to aspiring storytellers around the world. She recently graduated from the University of Minnesota’s master’s program in Strategic Communication where her research focused on reaching and engaging international audiences.

Greg Sales
At the University of Minnesota, Dr. Greg Sales is the One Health Workforce (USAID-funded) project lead for instructional design and online learning. In this position, he works with faculty in health-related professions at institutions in 12 countries (eight in Africa and four in southeast Asia). In addition to running his own e-learning company for 25 years, he has worked for a range of clients around the world on donor-funded projects that addressed the needs of primary and secondary education, higher education and Ministries of Education. Greg has extensive experience in curriculum development, instructional design, higher education, evaluation, research, and information and communications technologies.