Building a new children’s hospital takes planning and community support.

Join the Northwest Arkansas chapter of the Public Relations Society of America this month as Jennifer Cobb, director of content marketing at Arkansas Children’s, and Ashley Leopoulos, public relations coordinator at Arkansas Children’s Foundation, discuss how the community supported the vision to build Arkansas Children’s Northwest in Springdale and how the fundraising campaign was developed.

The Care Close to Home Campaign for Arkansas Children’s Northwest raised more than $81 million through a culmination of more than 14,000 gifts.

WHEN: Wednesday, May 23, from noon to 1:30 p.m.

LOCATION: Arkansas Children’s Mission Center, 2601 Gene George Blvd., Springdale, AR, 72762

DIRECTIONS: Coming from North/South on I-49: Take I-49 to Exit 70 (Don Tyson Parkway). Travel west on Don Tyson Parkway. At the roundabout, turn right onto South Gene George Boulevard. Travel 0.6 miles. The Arkansas Children’s Northwest driveway is on the right side of the road past the Watkins & South Gene George Boulevard stoplight. Entrance is marked with a feather flag.

Coming from East/West on U.S. 412: Follow U.S. 412/Sunset Avenue. Travel south on Gene George Boulevard. Travel 1 mile. The Arkansas Children’s Northwest driveway is on the left side of the road. Entrance is marked with a feather flag.

COST: $15 for PRSA members and PRSSA students; and $25 for nonmembers. (Cost includes program and meal. Note: Beginning in May, our monthly program fee will increase by $5 for members and nonmembers to cover expenses, including increased service and processing fees.)

REGISTER: Space is limited to the first 25 people. Please register by noon Monday, May 21, through Eventbrite. (Note: The number of registrations dictates the number of meals purchased.)


Jennifer Cobb
As the leader of storytelling for Arkansas Children’s strategic marketing functions, Jennifer oversees all marketing-related content initiatives, both internal and external, across multiple platforms and formats to drive brand awareness, engagement and retention. For the last five years, Jennifer served as the director of communications and planning for the Arkansas Children’s Foundation, building capacity for investment-level philanthropy through strategic content development and storytelling. There, she spearheaded the foundation-wide migration to donor-centered communications, served as editor-in-chief for Champions magazine, led integrated communications campaigns, and developed a comprehensive communications plan for the 11-county service area to fuel the $81 million Care Close to Home Campaign for Arkansas Children’s Northwest. She holds a bachelor of arts from Rhodes College in Memphis. She is a member of the Arkansas Chapter of International Association of Business Communicators (IABC). She previously held leadership roles at Arkansas Business Publishing Group, as editor of Soiree magazine and publisher/editor of Little Rock Family magazine, and various nonprofits in Montgomery, Alabama.

Ashley Leopoulos
An award-winning public relations practitioner, Ashley has served as the public relations coordinator for Arkansas Children’s since 2015. She oversees media relations and advertising for Arkansas Children’s Foundation, is a content creator for Champions magazine and serves as the lead for the Arkansas Children’s Northwest and Arkansas Children’s Hospital Ambassador teams. She most recently completed a public relations campaign for Care Close to Home Campaign for Arkansas Children’s Northwest. With a decade of experience, she has had the privilege to serve with nonprofits such as American Cancer Society, Arkansas Repertory Theatre and Girls Scouts Diamonds of Arkansas. She holds a bachelor of arts from the University of Central Arkansas.