Gone are the days of news releases. Communications professionals must now serve as strategic partners, using a variety of tools to communicate business objectives.


Join the Northwest Arkansas chapter of Public Relations Society of America this month as Jennifer “JJ” Davis, VP, corporate communications, Tyson Foods, discusses how our business and our roles as communicators are changing.


WHEN: Wednesday, Oct. 24, from 11:30 a.m. to 1 p.m.


LOCATION: World Trade Center, 3300 S. Market St., Suite #400, Rogers


COST: $15 for PRSA members and PRSSA students and $25 for nonmembers. (Cost includes program and lunch.)


Please register through Eventbrite by noon Monday, Oct. 22.

(Note: The number of registrations dictates the number of meals purchased.)


About Our Speaker:

JJ Davis

As the vice president of corporate communications at Tyson Foods since May, Jennifer “JJ” Davis leads internal, external and executive communications and corporate brand for the company.

In this role, she leads proactive, progressive and integrated corporate communications, brand strategy and campaigns for the enterprise. Her team has wide-ranging responsibilities, including corporate brand and reputation strategy, corporate design, internal communications and team member engagement, executive communications, media relations, public relations and influencer engagement, proactive crisis management, digital and social media communications.

Previously, JJ was with Dell, Inc. where she led communications for global product and operations. With Dell since 2000, she also founded the company’s marquee women’s program, the Dell Women’s Entrepreneur Network, in 2010 to support women entrepreneurs’ success worldwide.

JJ started her public relations and public affairs career at the Arkansas Office of the Governor and has held various communications leadership roles for both corporations and agencies nationwide.

A graduate of the University of Arkansas, JJ lives in Fayetteville with her husband David, a third-generation entrepreneur, and three sons. She is active in her boys’ sports and the family foundation, The Aimee Melissa Davis Memorial Scholarship, supporting Texas graduating seniors with Juvenile Diabetes. She is a member of the Arthur W. Page Society.